What's-His-Name is the sophomore effort from a band that knows how to put together a great song. Singer/songwriter Bob Carr and the group have been working on this album with producer Gene Holder (Yo La Tengo, Freedy Johnston) for the last two years polishing What's-His-Name into a fine collection of rockin' pop songs loaded with soul.

Since the release of their debut Pleasureland the group has slowly evolved into its current lineup. It was a painful transition. Original drummer Eric Harris left to join Chocolate USA and was replaced by Ken Tondre. Just prior to recording the new album, bass player, Larry Bonforte decided to become a full-time carpenter (perhaps the inspiration for the song "On Your Side"?) and guitarist Rich Weiner left right in the middle of the recording. Mike Santoro of New Jersey legends The Selves joined up on bass, and after a long search, Mike Daly signed on to play lead guitar. Mark Spencer (Blood Oranges, Freedy Johnston) also helped out on the recording adding his guitar wizardry.

Almost two albums worth of tunes were cut. One day, Swales looked up and realized they had exhausted their hefty Bar/None recording advance. In order to finish the album the group helped to finish building a new studio room and isolation booth at Water Music in Hoboken in exchange for more studio time.

What's-His-Name is loaded with great simple story songs about American life, proof that there is plenty of inspiration right in your own back yard. Check out the mini teen movie of "One More Mistake", the drinkin' buddies dancing in the above-ground pool in order to keep the gin cold ("Tanqueray Tango") and the ornery older guy begrudgingly teaching a youngster the ways of the road ("Teach You To Drive").

So give a listen, let these seamless tunes crawl into your skull. We guarantee you'll know What's-His-Name.